Melissa McClary Davis

Melissa McClary Davis – Fractional CMO | Speaker | Educator | Digital Marketing Strategist 
Founder & CEO, Wise Digital Marketing 

Melissa McClary Davis is a sought-after fractional CMO and the visionary behind Wise Digital Marketing, a Detroit-based agency dedicated to helping small and mid-market businesses grow with confidence and clarity. With over 30 years of digital marketing experience—including work with Fortune 500 giants like Coca-Cola, Ford, Chick fil A, AT&T, State Farm, General Motors, Hallmark, Best Buy, and Meta—Melissa brings enterprise-level strategy to the entrepreneurial table. 

Today, Melissa specializes in guiding small and mid-sized companies through strategic marketing transformations. Her clients trust her to upgrade their systems, align marketing with business goals, and implement campaigns that actually convert. Passionate about teaching and problem-solving, Melissa brings enterprise-level insights to the business community—demystifying marketing and making it accessible for entrepreneurs working with limited budgets. 

Through her signature Wise Digital Marketing Makeover Blueprint, Melissa helps business owners get clear on their brand positioning, streamline their tech stack, and drive revenue through performance-focused digital strategies. 

Melissa is also working on a book designed to help small business owners leverage marketing strategy—even on a shoestring budget—by focusing on what truly moves the needle. 

Whether she’s moderating panels or leading marketing bootcamps, Melissa is celebrated for her relatable, energetic teaching style and actionable insights. She's taught and spoken at organizations such as: 

When she’s not creating marketing strategies that convert, Melissa enjoys kdramas, sci-fi/fantasy debates with her family and cheering on Michigan basketball and football.